RESUME

Nice to meet you! I am currently a Fellow at Small Girls PR on the consumer lifestyle team. I have been so honored to work with people + projects that have taught me skills in creative problem solving, writing, project management, relationship-building, and professional communication skills. With that being said, I’ll let you get to learning more about me and my ever-evolving first-hand experiences.

Education

UNC-Chapel Hill: 2018-2022

Received a B.A. in media and journalism with a concentration in advertising and public relations in Spring 2022.

• GPA: 3.6/4.0 

• Dean's List: All semesters

• Relevant Courses: Public Relations Campaigns, Advertising Creative, Writing and Reporting, Public Relations Writing, Principles of Advertising and Public Relations, Digital Media Economics, Media Ethics, Digital Storytelling, Media Law, Microeconomics, Freedom of Expression, UX Strategy and Design, Advertising in the Age of Alexa

Experience

Public Relations Fellow

I am currently a Summer Fellow at Small Girls PR on the consumer lifestyle team! I am currently working on the Jack in the Box, Linktree, and Northwestern Mutual accounts. I am honored to be apart of the fellowship program, which is based in the NYC office.

Field Development Intern

Interned for the jewelry and beauty company, Stella & Dot, during the summer of 2022. I gained project management, SMS campaign execution, and website management experience from the DTC brand.

• Tracked performance of all communications and determine effectiveness based on defined targets

• Created and maintained pages on Wordpress, ensuring all materials were up-to-date, engaging and easy to understand

• Organized and planned events for virtual annual conference

• Assisted recognition strategy for the consumers

• Produced SMS and Direct Mail campaigns

Social Media Assistant

During spring semester of 2021, I worked part-time at the UNC School of Education as a social media assistant. During my time in this role, I gained valuable experience with the Adobe Suite and understanding social media analytics.

• Maintained and organized social media statistics data

• Designed social media graphics using Adobe Illustrator and Photoshop while following brand guidelines

• Retrieved contact information for peer deans and leaders at schools of education across the country

Public Relations Intern

Interned for the consumer tech team at Small Girls PR during the Spring 2021 semester. I gained experiencing pitching, maintaining relationships, and curating media lists on behalf of clients like Each & Every, Jackbox Games, and New Belgium Brewing.

• Curated and sourced media and influencer lists for future storytelling

• Wrote and edited media pitches for reporters, editors, and influencers

• Conducted client audits

• Produced weekly industry and competitor newsletters

• Created quarterly review presentationsDigital Marketing Intern

Digital Marketing Intern

Planned email marketing campaigns, consulted social media and blog strategy, and produced written articles at The Advantage Software Company.

• Produced written assessment of Advantage social media strategy and tactics

• Conducted market scan of advertising software and B2B software companies are effectively leveraging for lead generation and brand awareness campaigns using social media

• Consulted Advantage's Communications team about Advantage's strategy for paid and non-paid social media tactics

• Presented to Advantage's Communications team about Advantage's blog practices, blog market scan, and recommended B2B blog strategies

• Planned and created a win-back email marketing campaign with written templates

• Wrote two articles for Advantage's blog

Marketing Director: 2019-2021

• Direct and manage social media accounts for a 501 © (3) nonprofit sustainability initiative, Carolina Thrift, that works to reduce needless waste in the Chapel Hill- Carrboro community.

• Created strategized posts informing target audiences about Carolina Thrift

• Produced physical promotional materials for 2019 annual sale, which raised over $10,000 towards sustainable initiatives across campus and had over 2,000 participants

• Wrote a COVID-19 resources newsletter for the Carolina Thrift audience of more than 350 people

• Created and used social media calendar to manage online content and reach monthly posting goals

• Used Adobe Premiere to create promotional videos

Development Committee Workshop Coordinator

In 2020-2021, in order to connect to campus during a time that all of classes were completely remote, I served as a workshop coordinator for the Campus Y. I spearheaded social justice oriented workshops that aided first-year students to get involved in the Chapel Hill-Carrboro community.

• Spearheaded social justice workshops targeted towards first-generation college students

• Recruited and coordinated with industry professionals to host workshops as guest

• Increased workshop attendance by developing social strategy

Communications Volunteer: January-April 2020

Produced public relations tools for the Chapel Hill-Carrboro City Schools District through an APPLES-Service Learning course.

• Effectively produced a media kit for the school district including news releases, fact sheets, direct mail letters and more

• Produced a communications audit

• Took photographs and quotes of special school events

• Dedicated over 30 service hours to the nonprofit

Campus Coordinator: January- April 2020

Led a team of six campus representatives to spread brand awareness of Rent the Runway at UNC-CH through events and social media posts

• Ensured team members posted their monthly requirements on Instagram

• Acted as a liaison between representatives and Rent the Runway headquarters

• Presented to on-campus groups with at least 30 members about the Rent the Runway college package

• Spread awareness of Rent the Runway’s college discount through Instagram posts

Digital Contributor: 2018-2019

Wrote two online articles a month for Coulture Magazine, a fashion and lifestyle magazine that challenges beauty standards by encouraging readers to accentuate their best features rather than conform with unrealistic societal expectations. Coulture Magazine delivers this message through the lens of UNC-Chapel Hill students.

• Devised ideas for articles that would engage the online audience

• Wrote articles in a timely manner

• Wrote according to AP Style Guide

• Photographed subjects and edited photos for visual articles

Sales Associate: 2014-2020

Work independently at High Tide Arts as a sales associate in a busy tourist destination during the summer. Experienced working in a fast-paced retail environment while still being able to uphold high standards of customer service.

• Photographed inventory for online sales

• Created local social media presence of business

• Built business by engaging in a polite and friendly way with customers

• Assisted customers and provided a personalized cashier service

• Stocked and displayed merchandise

• Explained payment options to customers in a clear and understandable manner

Skills

• AP Style

• Microsoft Office

• Adobe Premiere

• Adobe Lightroom

• Microsoft Excel

• Project Management

• Client Communication